The Grapevine Blog

A community for moms, dads, preschools, and Industry leaders.

Once upon a time . . .

Once upon a time . . .

A true hallmark story it may be, our journey towards a national brand has been quite remarkable to say the least! What originated from a desire to improve quality and standards in the Childcare Industry steered two brothers into developing the most highly sought after childcare program in America. Peanut Butter and Jelly TV was founded in 2008 and implemented their first webcam program in a small center in Mandeville, LA . . . little did they know, there impact on the childcare industry would be echoed across the nation. Today, the PB&J TV Webcasting program is bringing peace of mind and smiles to families across the country!          . . . To Be Continued Our Team . . . Bobby and Rick Franzo, simply put, are the pieces to each other’s puzzle. With the advanced technological background Rick brings to the table combined with Bobby’s logistics and operational expertise are the pillars this company stands on. But none of this would be relevant without a foundation. This foundation is the exceptional customer service provided by our Family Concierge HQ. Our Webologists and management team are our secret ingredient for delivering ‘5 star’ customer service. Aside from all this, PB&J TV is reinforced with a national infrastructure of IT network personal, supply chains that stretch from Houston, TX to Beijing, China, and a number of affiliated licensed/insured installation teams. This is our recipe for... read more
Are you competing on a Millennial Frontier?

Are you competing on a Millennial Frontier?

Just like you, there are a number of early care facilities within the available marketplace that provide a caring environment reinforced with a solid curriculum… even at a competitive rate! By leveraging what has now become one of the largest trends in our Industry, child care owners are re-establishing their competitive advantage by implementing a Webcasting program like pb&j TV. Set yourself apart by embracing a 21st century technology that truly captivates your millennial age clientele! What is now become one of the largest trends in our Industry, Childcare Webcasting gives business owners the capacity to re-establish their competitive advantage. Set yourself apart by embracing a 21st century technology directly targeting your millennial age clientele! Looking for great results? pb&j TV ‘GUARANTEES’ a boost in enrollments within 3 months or less! We have spent years designing a program that not only caters to family enjoyment and empowers administrators, but has given our partner centers a tremendous BUSINESS advantage! Below are years’ worth of collected data from childcare facilities across the country . . . See for yourself!  100% of pb&j TV partner facilities have significantly increased their enrollment with the implementation of pb&j TV! 2.78 New Enrollments per month will directly credit pb&j TV for their choice in Childcare services. Enjoy a 7.8 out of 10 ‘tour-to-conversion’ ratio! 57% of the centers that feature pb&j TV generated a waiting list within the first year. 500% and higher average return rates make the pb&j TV program over 4 times as effective as the highest ranking Television commercial campaigns and over 22 times as effective as the Phone book dollar for... read more
Marketing to Millennials

Marketing to Millennials

Marketing to the parents from the millennial generation, those that are walking into a new part of their lives, requires a new approach. You cannot market to these new parents in the same way that you did their own parents, and you cannot market to them in the same way that you did before they were parents. You have to look at this with their new desires, standards, opinions, and needs in mind. If you are attempting to push them into the same box as their parents or if you are failing to see their changes, it is unlikely that you will successfully market to them. Their level of involvement and their dependency on technology when raising their children, as examples, differ greatly from their parents. You also have their personal changes, such as where they shop, what they prefer, and what they want. Overall, this is a new market with new needs. You have to keep this in mind if you are trying to market to them. The millennial generation differs greatly from their parents’ generation. Millennial parents have greater involvement without attempting to overburden their children’s schedules, they care deeply about the environment, and they have a more updated and modern view of what their children should have. How they embrace technology is a great example of this. They want to use technology fully to ensure that their children are receiving top quality care and have every advantage in life. Their actions and choices reflect the continuing changes society is making. They prefer modern approaches to care, thought, products, and raising a child in general. Many of... read more
The Significance of Being 0 to 5 Years

The Significance of Being 0 to 5 Years

Early childhood is normally a pleasant, wonderful time. It is when everything is much simpler in life, when the child is merely a child. The child can play, explore, have fun, and see amazing things. One thing that should always take place, though, is education. Without early childhood education, it is difficult for the child to have the same opportunities in life as someone whose learning process started early. Ignoring the need for learning during this time could lead to an increased chance of dropping out of school, making poor choices, and leading a more violent life. The start to a good future is right away. Even though they cannot start doing anything complex, they can still make some mental improvements that can offer a head start. This will help your child to gain access to the types of opportunities and advantages that they will need in life and that could make a huge difference in the quality of their life later. With so many options available today, this is something that anyone can manage. The tools and knowledge available give all children access to early childhood education in a high quality, trusted package that can help them in numerous ways. Some of the biggest changes in the brain occur during the early years. The connections that the brain is making, the way that the brain develops, depends on their education. This does not mean teaching them long division at the age of 2, obviously. It means focusing on tasks and efforts that help to improve their mental strength so that the brain sees positive and continued development. You... read more

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